There is a new player emerging on the cultural and business scene today: the idea entrepreneur. Perhaps you are one yourself — or would like to be. The idea entrepreneur is an individual, usually a content expert and often a maverick, whose main goal is to influence how other people think and behave in relation to their cherished topic. These people don't seek power over others and they're not motivated by the prospect of achieving great wealth. Their goal is to make a difference, to change the world in some way.
Idea entrepreneurs are popping up everywhere.Research into this phenomenon has produced interesting results at how many different kinds of people aspire to be idea entrepreneurs. From librarians, salespeople, educators, thirteen-year-old kids, marketers, technologists to consultants, business leaders, social entrepreneurs — all over Kenya — who have an idea, want to go public with it, and, in some cases, build a sustainable enterprise around it.
The ones who succeed — whether it's disrupting an established way of doing business as or bringing a mindset change to a small community — share the following methods:
People who have shaped our thinking and our society over the decades, even centuries, and continue to do so today — have all followed the path of the idea entrepreneur.
These days, the model is well-defined and, thanks to the amazing range of activities we have for creating and sharing ideas, is within reach for just about anyone. If you have an idea, and want to go public with it, idea entrepreneurship can be one of the most powerful forces for change and improvement in the world today.
Creating Economic Possibilities