Where do I start?
The spread of the internet into every sphere of our lives and the mega stardom of internet wiz kids like Facebook’s Mark Zuckerberg or Google’s Larry Page and Sergey Brin has fired our imagination. It’s now possible to believe that with a good idea and internet connection one can have a viable business. We’re living in the internet age and It’s a great time to own a business but the question is, can you really use the internet to grow your business? People ask me where does one start, how do you find clients on the internet, and can this be outsourced?
What is Prospecting?
The thing to remember is that the internet is a fantastic tool, it can do several wonderful things but a tool is only as good as its’ user. To really benefit from the internet you have to know how to use it. Just like in a traditional business, the first thing and most important to use the internet for in your business is to get prospective clients. Some simply call this marketing but we like to refer to its more specific term, which is prospecting.
Prospectors in Kakamega dig the ground to look for gold; we also dig the internet to get “gold”. In our case though, the gold is: people who fall within our target market, are interested in or products and have given us permission to contact them.
Read more here about getting clients for your business and how the Genius Prospect List can assist you with that.