My primary objective was to gauge the quantity and quality of response to see what kind of future if any forex trading had in Kenya. The link on the ad led to my website where I had a free teaser e-book for download. At the end of the book one was requested to transfer mobile airtime of K.Shs. 100 (~ $1.50) to my mobile phone in order to register for a free lecture I was to hold on forex trading. The lecture was for March 3rd. Secondary objectives were: to market GEC, market my consultancy services with regard to rural internet connectivity and see the opportunities for training in forex trading.
How to invest 14K and earn 50% pm. www.geniuskenya.com/scalp
Trust my luck, just after I had put my ad two potentially "experiment-ruining" things happened. First of all the Central Bank of Kenya put out a paid advert warning people about unregulated financial investment schemes in particular pyramid and ponzi schemes. Unfortunately the wording of my ad was very much like those for the aforesaid investment schemes. Secondly Safaricom also put out an ad warning people about fraudsters who were requesting unsuspecting members of the public to send airtime in order to qualify for some prizes. Even though my ad was innocent, I know that we Kenyans are pretty suspicious so the warnings must have had an adverse effect, although I'll probably never know the extent.
However immediately the ad was out my phone started ringing off the hook and my inbox always had a new message. Most of the inquiries started off with a hint of disbelief at the possibility of earning 50% profits per month, but it helped that I had put a disclosure that money could be lost or gained in equal measure. Some callers asked so many questions that I could swear they were Central Bank anti-fraud investigators :-). I think that the fact that I had put explanatory information on my website and disclosed my monetary objectives also helped in putting people at ease over the whole project.
March 3rd finally arrived and I had 18 people registered for the lecture (some just 10 minutes before!). The lecture was very engaging and informative for both me and the participants. I will be sharing the gems of the lecture in this blog but for now I must go and prepare for my next lecture.